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Ant Tull

Catch me in your sugar bowl.

  • The Work
  • The Man
  • The Resume
  • Awards

Face-Off | The Selfie Donation

The back of the cups came with a snapcode that lead to a filter to turn your own face into the iconic Wendy’s logo. Every use of the Snap Code generated a $5 donation to the Dave Thomas Foundation for Adoption. We also made a lil’ stop motion snap ad to promote the filter.

Customers circulated the faceless cups on reddit and twitter, even encouraging others to use the filter.